The G-R-A-B Playbook
The full system, in order — Gain Visibility, Refine Your Menu, Activate Promotions, Boost Timing — plus the Growth Loop and Push Direct chapters. Operator language, no fluff.
Optimized for
+50% Grab orders. Better margins. In 90 days.
The ultimate method for independent restaurants across Singapore, Malaysia, the Philippines & all SEA to grow their delivery sales.
- Operator-tested
- Instant download
- 30-day money-back guarantee
The Operator's Reality
You sell on Grab. You already know the pain.
Grab changed everything — and not always for the better. You're stuck in a system where:
- Grab takes up to 30% of every single order — and you still have no real lever to control it.
- One bad order tanks your rating — a wrong driver, a cold dish, a missed item becomes a public 1★ review, and your ranking drops with it.
- You're invisible on the app unless you pay for ads — or run promos that quietly eat what's left of your margin.
- Your menu wasn't built for delivery — items travel badly, prep times are too long, packaging fails on the bike.
- You're flying blind — the Grab dashboard shows orders, not unit economics, so you don't actually know what's working.
"Grab didn't build this for you. It built it for itself."
30%
Average commission charged by Grab on every order
Source: Industry data, 2026
1★can cost 50 future orders
3–5×ads vs organic cost
~40%of orders never repeat
The System
It's not a checklist. It's a machine.
G
Gain Visibility
Names, categories, photos, bilingual listings — get found.
R
Refine Your Menu
Best-sellers, AOV math, packaging engineered for delivery.
A
Activate Promos
Mechanics that lift orders without killing margin.
B
Boost Timing
Peak hours, prep windows, radius. Be there at peak hunger.
⟳
Growth Loop
Track, test, adjust weekly. The machine sharpens itself.
◎
Push Direct
Move repeats off-app and recover 25–30%.
The apps become your acquisition engine — your own channel becomes your margin engine.
2026 Edition · The G-R-A-B System
What's Inside the Guide
Not a list of tips. Every chapter gives you the playbook, the checklist, the KPIs to track, and the common mistakes to avoid — in the order that actually works.
The Strategy Toolbox
Plug-and-play templates, calculators and checklists you can run this week — built to apply each step of the method without starting from a blank page.
Included in Method + ToolboxKPI Reference & Glossary
Every Grab metric defined in plain English, with the numbers to watch. The reference you keep open next to your Merchant dashboard.
- G Gain Visibility
- R Refine Your Menu
- A Activate Promotions
- B Boost Timing
- ⟳ Growth Loop
- ◎ Push Direct
What 90 Days Looks Like
The outcomes operators see.
These are patterns, not promises. The variable that decides whether you hit them isn't how much you spend on ads — it's whether you follow the sequence.
+50%+
Grab Orders
The compounding result of the full sequence — visibility, menu, promos, timing and repeats — not a single tactic.
+10–25%
AOV
Average order value lift from menu engineering and bundles.
2–3×
Grab Visibility
More customers seeing your listing in Grab search and your category.
Up to 30%
Margin Recovered
Commission you stop paying on every repeat order moved direct.
4.7★+
Average Rating
Stable rating across GrabFood and the other major platforms.
+20–35%
Repeat Orders
More customers coming back — not just ordering once and disappearing.
Built for Southeast Asia
One method. Every major SEA delivery market.
Malaysia, Singapore, the Philippines, Thailand, Indonesia and Vietnam — the same system, adapted to each country's platform mix and local tactics.
Malaysia
GrabFood
foodpanda
Two platforms dominate. Win visibility on both — don't split your effort thin.
Singapore
GrabFood
foodpanda
Deliveroo
High order values, high commissions. Building a direct channel pays off fastest here.
Philippines
GrabFood
foodpanda
Mobile-first and price-sensitive. Photos, timing and promo mechanics move orders fast.
Thailand
GrabFood
LineMan
foodpanda
Crowded and multi-platform. Ranking and prep windows decide who wins the click.
Indonesia
GrabFood
GoFood
ShopeeFood
A three-way fight. Promo mechanics and ranking decide who gets the volume.
Vietnam
GrabFood
ShopeeFood
GrabFood and ShopeeFood lead. Aggressive promos and fast prep win the order.
Who's Behind It
Built where food meets marketing.
My experience sits where most advice doesn't — across the food industry and web marketing. That's exactly the mix it takes to understand why a restaurant wins or loses on the apps, and how to build a system that makes yours stand out.
Based in Thailand for years and traveling across Southeast Asia, I've sat with operators of every kind and seen the same problems repeat — commissions, rankings, reviews, menus that don't travel, and many more. The Grab Method turns all of it into a system you can run yourself. No content farm. No coaching funnel. Just what works.
Mathieu GsellFounder & Author
Pricing
Pick your starting point.
Three tiers. From the guide alone to the guide plus a full personal audit. All include free updates for the 2026 edition.
The Method
The complete G-R-A-B playbook, ready to run yourself.
$29 one-time
- ✓The Grab Method — the full G-R-A-B system (Edition 2026)
- ✓KPI Reference & Glossary — every metric, defined
- ✓Instant PDF download
- ✓Free updates for the 2026 edition
Method + Toolbox
The system — plus every template to run it faster.
$69 one-time
Everything in The Method, plus
- ✓Strategy Toolbox — Edition 2026Plug-and-play templates, calculators & checklists
- ✓Instant PDF download
- ✓Free updates for the 2026 edition
Full Stack
Done with you — your Grab account audited, with a custom 90-day plan to match.
$197 one-time
Everything in Method + Toolbox, plus
- ✓1:1 audit of your Grab account
- ✓Custom 90-day action plan
Save $72
The Grab account audit alone is $200.
Every tier is covered by our 30-day money-back guarantee.
Common questions about increasing Grab orders.
The ones we get every week. Quick, honest answers.
What exactly is The Grab Method?
A 2026 strategy guide designed for GrabFood — and it works just as well across the other major Southeast Asian delivery platforms: foodpanda, Deliveroo, LineMan, ShopeeFood, GoFood, and Robinhood. Plus optional done-for-you services. The guide alone is $29. It's not a course, not a coaching funnel, and not affiliated with any platform.
Will this work for my restaurant?
Yes. The Grab Method works for every type of restaurant — small restaurants, medium restaurants, cafés, cloud kitchens, dark kitchens, and food trucks. Multicultural by default: Chinese, Malay, Indian, Western, Korean, and Japanese kitchens have all used it. The playbook is platform-focused, not cuisine- or size-focused.
Will this work if I'm just starting, or my orders are very low?
Yes — and it's often where the method moves fastest. A new or low-volume listing usually has the most room to grow, with the fewest bad habits to undo. The guide starts from the basics and builds up from there.
How long does it take to increase Grab orders?
The fastest wins move within 7–10 days. Algorithm gains compound over 30–60 days. The full 90-day plan is what most operators run before measuring outcomes seriously. See our piece on what to do if you have low orders on Grab.
Why not just pay for Grab ads?
You can — but ads only rent you visibility. The moment you stop paying, the orders stop. The Grab Method builds the parts that compound whether or not you run ads: a listing that ranks, a menu that converts, and a direct channel you actually own. Ads work far better on top of that foundation than as a substitute for it.
Is it a one-time payment?
Yes — one payment, lifetime access, and free updates for the 2026 edition. No subscription, no hidden fees.
I want help implementing — do you offer services?
Yes. Done-for-you services where the method is applied directly to your account — from a one-off audit to a full account rebuild and a custom direct-ordering channel. Pricing depends on your scope. Contact us for a quote.
Done-For-You Services
Prefer it done for you?
For operators who want the method applied directly to their account — not handed to them in a PDF.
Grab Account Audit
A full read of your Grab account today, with the 12 highest-leverage moves named in priority order. Sent as a clear PDF report.
Learn more →Full Grab Account Rebuild
Your Grab listing rebuilt end-to-end — names, descriptions, photos, categories, modifiers, promos. Live in 10 business days.
Learn more →Website Creation & Strategy
Your own ordering channel, built and positioned to become your customers' first choice — so you stop paying app commissions on repeat orders.
Learn more →Ultimate Strategy Pack
Your Grab account rebuilt to win customers, plus the direct channel that turns them into margin you keep. Both packages, bundled.
Learn more →
Ready to stop guessing?
Build a Grab business that runs as a system.
The complete G-R-A-B system, ready to run this week. One payment, lifetime access, free 2026 updates.
★★★★★ Operator-tested · Instant download · 30-day money-back guarantee