Wrong move
The bag of tricks
Hacks with nothing underneath. They stop working the day Grab changes the rules.
Master Grab. More orders, bigger margins.
The Grab Method is the honest, step-by-step way to protect your margins and grow orders that pay, on the platform you are already on. Built for independent restaurant operators across Southeast Asia.
- Operator-tested
- Instant download
- 30-day money-back guarantee
Coming soon
Local payment is on the way.
Today you can check out by card, securely processed by Stripe. Soon you’ll pay with the method you already use — the most popular wallet in each Southeast Asian market.
PH GCash
ID GoPay
VN MoMo
TH TrueMoney
SG PayNow
MY Touch ’n Go
We’ll email you the moment local payment goes live. No spam.
The Operator's Reality
If you run on Grab, you already know this
Grab brings the customers across Southeast Asia. It also sets the terms. Here is what that quietly costs you.
- Grab takes 25 to 30 percent of every order, with no fixed rate card.
- The headline rate is not the full rate. Payment fees and taxes push it higher.
- Menu breadth, not price, is what makes people order — and most listings are tuned wrong.
- Payouts can lag — cash you earned today may land weeks from now.
- Across Southeast Asia, every repeat order pays commission again — you rent back your own regulars.
- The dashboard shows orders, not profit. You cannot see which ones make money.
"Commission is the price of demand, not theft. The job is to make sure you get back more than you pay."
$22.7B
Southeast Asia's food-delivery market in 2025
~18%market growth in a year
~55%of the market held by Grab
25–30%headline commission
The cost of doing neither
Two ways to lose. One way to win.
On a typical order, about 60% is gone before rent and wages, and small baskets lose money. Every month without a method, the platform keeps the terms in its favour.
Wrong move
The escape fantasy
Quit the apps and go direct tomorrow. You throw away the demand that feeds you.
The right move
Make the channel pay
Keep the demand Grab brings, fix the economics underneath it, and earn the second order. A method, not tricks.
The Method
Level 1 · for every operator, and complete on its own
It is not a checklist. It is the whole path, in order.
An honest, ordered way to master the channel as it actually is, not as someone wishes it were. Six parts, built as a ladder with two levels. You climb only as far as your business calls for.
Part 01
1
The Opportunity
Why Grab is worth mastering, and how to know your real numbers first.
Part 02
2
Master Grab
Get found, refine the menu, activate demand, and own your timing, with a weekly loop that holds it together.
Part 03
3
Protect Your Margins
The real math of commission, and the fees behind the fee.
Part 04
4
Keep Them Coming Back
Why repeat orders, not first orders, decide everything.
Part 05
5
Add a Direct Layer
Your own ordering channel, if and only if your profile fits.
Part 06
6
Run the Hybrid
Own your data and your future, with the platform still working for you.
The whole method, in order. From $29.
2026 Edition
What you get, and what it does for you
Not a list of tips. Each part gives you the playbook, the checklists, the numbers to track, and the mistakes to avoid, in the order that works.
See your true cost per order
A line by line per-order P&L, so you stop guessing whether delivery makes money.
Grow the basket, the lever that matters most
Lifting the average order from about 34 to 40 dollars can move the share of profitable orders from roughly 63 to 88 percent.
Win the click with the menu
Describe dishes, do not just label them, and price for delivery with care.
Get found and activate demand without overspending
Pay per order, so you only pay for results.
Earn the second order
Repeat customers are the cheapest, most profitable demand you will ever serve.
Add a direct layer only if it fits
An honest go or no-go test, so you never build a channel that does not pay.
Everything above, in one guide. From $29.
What the method moves
Patterns, not promises.
Ranges vary by market, cuisine and starting point.
63 → 88%
Profitable Orders
The share of orders that make money, as the basket grows. Illustrative, from a unit-economics model.
Cheapest
Repeat Orders
Repeat orders are the cheapest demand you serve. Earning the second order is where the margin is.
4.5 – 4.8
A Stable Rating
A steady, believable rating. A flawless 5.0 reads as fake, and customers know it.
DIAGNOSIS
Low visibility · few menu clicks · margins eaten by cancellations.
Delivery revenue
₱112,000/ mo
12 weeks · flat
Average rating
4.2 ★baseline
Menu conversion
3.4%baseline
Cancellation rate
7.8%baseline
What operators say
Operators who run the method.
How it works
Understand the path. Get the plan. Execute it right.
Three pieces that work together to turn your Grab account into a profit channel — or hand the whole thing to us.
1The Method · $29
The Method
Understand the path
Both editions — see exactly what drives a profitable Grab account, and why each move matters.
2Method + Toolbox · $99
The 90-Day Plan Builder
Get your action plan
Answer a few questions and get a personalized, prioritized 90-day plan — the exact moves for your account.
3Method + Toolbox · $99
The Execution Toolbox
Execute the best way
For every action in your plan: the step-by-step method to do it right, fast, and without guesswork.
…or skip all three — we rebuild your account for you →
Pricing
Pick your starting point.
Three tiers, from the books alone to a full done-for-you rebuild. Every tier includes both editions — Operator’s and Reference — and free 2026 updates.
The Method
The complete method, ready to run yourself — both editions of the book, with every chapter, every number, and every move.
$29 $49 one-time
- ✓The Grab Method — Operator's Edition — the practical, visual, mobile-friendly book you run it from
- ✓The Grab Method — Reference Edition — the in-depth, sourced version for going deeper
- ✓Instant PDF download, free 2026 updates
Method + Toolbox
Answer a few questions and get your own 90-day plan — plus the toolkit to execute every step.
$99 $149 one-time
Everything in The Method, plus
- ✓The 90-Day Plan BuilderA guided spreadsheet that turns your answers into a personalized, prioritized 90-day action plan
- ✓The Execution ToolboxFor every action in your plan: step-by-step how-to, templates and checklists to get it done
- ✓Instant download, free 2026 updates
Full Stack
We take over your Grab account and rebuild it end to end — every fix and optimization made for you, not just recommended.
$299 $599 one-time
5 spots a month · 2 available
Everything in Method + Toolbox, plus
- ✓A personal diagnosticYour Grab account and local market, reviewed by us
- ✓A full done-for-you rebuildListing, menu, photos, pricing and settings, optimized end to end
30-Day Guarantee
A simple guarantee.
Use the method for 30 days. If it does not help you grow your Grab orders, email us and we will refund you in full. No forms, no hoops. Read the refund policy.
Who is behind it
Built where food meets marketing.
My background sits where most delivery advice does not: across the food industry and web marketing. That mix is what it takes to see why a restaurant wins or loses on the apps, and to build a system you can run yourself.
I have spent years based in Thailand and traveling across Southeast Asia, sitting with operators of every kind, and seeing the same problems repeat: commissions, rankings, reviews, menus that do not travel. The Grab Method turns what works into a method you can run yourself. No content farm. No coaching funnel. Just the work.
Mathieu GsellFounder and Author, The Grab Method
Common questions, answered honestly.
The ones we get every week. Short, honest answers.
Which countries is this for?
It is built for independent operators across Southeast Asia, with Grab at the center because that is where the most demand is. The method applies to any delivery platform you run on.
What language is it in?
English today, in plain, simple language. Thai, Vietnamese and Bahasa Indonesia editions are coming.
How technical do I need to be?
Not technical at all. If you can read your Grab Merchant app, you can use this.
I am already on Grab and doing okay. Is this still useful?
Yes. Most of the value is in seeing your true cost per order and earning the second order, and that helps even when things already look fine.
Is this another quit-the-platforms pitch?
No, the opposite. We treat commission as the price of demand. Parts 5 and 6 add a direct layer only if your profile fits, alongside Grab, not instead of it.
How do I pay?
Local wallets, cards, and buy now pay later, through HitPay: GrabPay, GCash, Maya, PayNow, PayLah, Touch ’n Go, Atome and Kredivo.
Is it a one-time payment?
Yes, one payment, lifetime access, and free updates for the 2026 edition. No subscription.
Which edition do I read?
Both come with every tier. Start with the Operator’s Edition — the practical, mobile-friendly version you run from — and go deeper anytime in the Reference Edition, the in-depth, sourced version.
What is the refund policy?
30 days, money back, no argument. See the refund policy.
Do you offer help implementing?
Yes. Done for you services, from a one-off audit to a full account rebuild and a custom direct-ordering channel. Pricing depends on scope. Contact us for a quote.
Ready to stop guessing?
Master the channel you are already on.
An honest method, two editions, the tools to run it — and a 30-day money-back guarantee. Built for operators in SEA, from $29.
- Operator-tested
- Instant download
- 30-day guarantee
Launch price · until July 15
$29
Was $49
The Grab Method — Operator's Edition
+ Reference Edition
+ free 2026 updates
Buy now — $29
+ Reference Edition
+ free 2026 updates