Introduction
Want to build a menu that reliably sells on Grab? The secret isn’t guessing trendy dishes — it’s designing best-selling items on purpose. With the right mix of hero dishes, smart pricing, irresistible photos, and add-ons, you can lift conversion and Average Order Value (AOV) fast.
This guide shows you how to identify, create, and promote the best-selling items for Grab — plus ready-to-use item ideas and bundles you can add to your menu today.
What Makes a Best-Seller on Grab
Best-sellers usually share four traits: they’re craveable, simple to prep, deliver well, and priced to move. If a dish checks only two of these, it won’t scale. Aim for all four.
- Craveable: clear flavor promise (spicy, crispy, cheesy, chocolatey), easy to recognize at a glance.
- Simple to prep: consistent portions, minimal bottlenecks, quick fire time.
- Deliverable: holds texture/heat 30–45 minutes; packaging protects appearance.
- Right price: sits in common order price bands for your area (e.g., value meal, mid-tier combo).
Build Your Core Line-Up (The 5-Item Spine)
Design a tight “spine” that concentrates sales. Start with five items that cover discovery, comfort, and upsell:
- 🔥 Signature Hero: your most craveable dish with a strong photo and name.
- ⭐ Value Hero: a lower price point to win new customers at lunch.
- 🥤 High-margin Add-on: drink or side with 70%+ gross margin.
- 🥡 Bundle/Set: complete meal priced slightly below the sum of parts.
- 🧁 Small Treat: dessert or extra that nudges the basket up by +฿30–S$2.
Place these five at the very top of your menu. Everything else supports them.
Name, Photo, Description: Win the Click
Customers browse fast. Your best-sellers must “pop” in 2–3 seconds.
- Names: be descriptive, not clever. “Crispy Garlic Chicken Rice (Medium Spice)” beats “House Special #3”.
- Photos: bright, close-up, single focus ingredient, no clutter. Add garnish for contrast.
- Descriptions: 8–14 words; include one flavor cue + one texture cue + portion clarity. “Juicy thigh, crispy skin, garlic glaze. Served with jasmine rice.”
Price Bands & Promos That Push Volume
Anchor your best-sellers inside popular spend ranges and support with simple promos.
- Price anchors: one hero at the area’s “sweet spot” (e.g., ฿99/฿129 or S$8.90/S$12.90), one premium bundle above that.
- Entry promo: small % off on the hero weekdays 11:00–14:00 to drive trials.
- Bundle logic: price the set ~8–12% lower than buying items separately.
Add-Ons That Print Margin
Attach 3–5 relevant add-ons to each best-seller. Keep choices tight to avoid decision fatigue.
- 🥤 Drink upgrade (regular → large), iced tea, soda, specialty latte.
- 🍟 Sides: fries, garlic bread, spring rolls, extra rice, side salad.
- 🍯 Premium extras: cheese, egg, extra protein, extra sauce.
Set psychologically easy prices (฿15/฿29/฿49 or S$0.80/S$1.50/S$2.50).
Starter Shortlists by Concept (Plug & Play)
Use these as ideas to shape your first best-sellers. Adapt names, flavors, and price points to your brand.
Thai / Asian Rice & Noodles
- Crispy Garlic Chicken Rice (Medium Spice) — Hero
- Basil Chicken Rice Set (egg + iced tea) — Bundle
- Pad Thai with Prawns — Comfort classic
- Tom Yum Fried Rice — Flavor twist
- Mango Sticky Rice Cup — Small treat
Burgers & Fried Chicken
- Double Smash Cheeseburger — Hero
- 6-Piece Crispy Wings (choice of sauce) — Shareable
- Signature Burger Combo (fries + drink) — Bundle
- Truffle Fries — Premium side
- Brownie Bite — Small treat
Pizza & Pasta
- Pepperoni Deluxe 10" — Hero
- Margherita 10" + 2 Drinks — Value bundle
- Creamy Chicken Alfredo — Comfort
- Garlic Bread Sticks — Add-on favorite
- Tiramisu Cup — Treat
Cafés & Drinks
- Iced Latte (Large) — Hero
- Brown Sugar Milk Tea — Crowd-pleaser
- Breakfast Set (croissant + latte) — Bundle
- Cheese Tea Upgrade — Premium add-on
- Cookie Twin Pack — Treat
Test, Promote, Repeat (4-Week Sprint)
Launch with data in mind. Here’s a simple sprint to lock your best-sellers:
- Week 1: Ship the 5-item spine with top photos. Add 3 relevant add-ons per hero.
- Week 2: Run a small weekday promo on the hero. Track views → orders (conversion).
- Week 3: Swap underperforming photo/naming. Move winners higher in the menu.
- Week 4: Create a bundle from the top two sellers. Raise price by +฿10–S$0.50 if conversion holds.
Packaging Can Make or Break a Best-Seller
Great dishes can lose reviews if they arrive soggy or messy.
- Crispy items: ventilated boxes to keep crunch.
- Soups/saucy: leak-proof containers; separate liquids.
- Heat retention: foil liners or insulated bags for hot mains.
Copy Blocks You Can Reuse (Names & Descriptions)
- [Hero Dish Name] — “Juicy, crispy, and packed with flavor. Served hot with [side].”
- [Bundle Name] — “Complete meal: main + side + drink. Better value, no guesswork.”
- [Add-On Name] — “Upgrade your meal with [addon] for an extra boost of flavor.”
Need Help Picking Your Best-Sellers?
We can design your 5-item spine and tune it for conversion in two weeks. From names and photos to bundles and pricing, we’ll engineer your menu to sell.
- ✅ Best-seller blueprint tailored to your cuisine
- ✅ Naming, descriptions, and photo direction
- ✅ Bundle & pricing strategy to lift AOV
- ✅ Promotion plan and placement order (top of menu)
Contact: hello@thegrabmethod.com
Website: thegrabmethod.com
Let’s turn your menu into a lineup of best-sellers that customers can’t resist.
